marketing

Publikacje

• Artykuł Influencer marketing in brand competitiveness building (case of Baltic Natur Park) / Katarzyna Włodarczyk, Agata Górska. // Zeszyty Naukowe Politechniki Śląskiej. Seria Organizacja i Zarządzanie = Scientific Papers of Silesian University of Technology. Organization and Management Series. 2023, , s.404-416 DOI: 10.29119/1641-3466.2023.174.28 2023
• Artykuł Strategic Planning in Digital Marketing : Bibliometric and Content Analysis / Irene Kanina Ratih, Muhammad Saad Salahudin, Syarifa Hanoum, Jaroslaw Korpysa. // International Journal of Business and Management Technology in Society. 2023, , s.14-26 DOI: 10.20885/IJBMTS.vol1.iss1.art1 2023
• Artykuł The Importance of Achieving the Sustainable Development Goals in the Opinion of Customers / Monika Spychalska-Wojtkiewicz, Monika Klein. // European Research Studies Journal. 2023, Vol. 26 iss. 2, s.118-137 DOI: 10.35808/ersj/3195 2023
• Rozdział The role of marketing in SME performance in foreign markets : are we forgetting the role of sales ? / Nataša Kobal, Maciej Czaplewski. - // W: Re-inventing or re-vitalising? challenges for post-pandemic era : MIC 2022 - Management International Conference : proceedings of the joint international conference organised by University of Primorska, Slovenia, Juraj Dobrila University of Pula, Faculty of Economics and Tourism "Dr. Mijo Mirkovic", Croatia : Ljubljana, Slovenia, 9-11 June 2022 / edited by Suzana Laporšek, Suzana Sedmak, Anita Trnavčević.. - Koper : University of Primorska Press, 2022 DOI: 10.26493/978-961-293-086-8 2022
• Rozdział Communication in a network organization : special reference to Winnet Centre of Excellence® / Małgorzata Wiścicka-Fernando. - // W: Communication, relations, management. No. 4 / edited by Małgorzata Wiścicka-Fernando, Sandra Misiak-Kwit ; [autorzy Przemysław Parasiak, Agnieszka Kaczlomarek, Bartolomeo Rafael Bialas, Małgorzata Wiścicka-Fernando, Sandra Misiak-Kwit, Dmitry Pakhomov, Jarosław Poteralski]. - Szczecin : Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, 2021 2021
• Książka Communication, relations, management. No. 4 / edited by Małgorzata Wiścicka-Fernando, Sandra Misiak-Kwit ; [autorzy Przemysław Parasiak, Agnieszka Kaczlomarek, Bartolomeo Rafael Bialas, Małgorzata Wiścicka-Fernando, Sandra Misiak-Kwit, Dmitry Pakhomov, Jarosław Poteralski]. - Szczecin : Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, 2021 2021
• Rozdział From traditional to modern marketing in passenger railway transport in Poland / Grażyna Rosa, Igor Kavetskyy. - // W: Innovation management and information technology impact on global economy in the era of pandemic : proceedings of the 37th International Business Information Management Association Conference (IBIMA), 30-31 May 2021, Cordoba, Spain / editor Khalid S. Soliman.. - King of Prussia : International Business Information Management Association, 2021 2021
• Artykuł Passenger preferences in rail transport in Poland as regards travelling time and cost / Grażyna Rosa. // Sustainability. 2021, vol. 13 iss. 9 DOI: 10.3390/su13094737 2021
• Artykuł Scientific editors' note / Grzegorz Karasiewicz, Edyta Rudawska. // Problemy Zarządzania. 2021, vol. 19 no. 1 (91), s.5-10 2021
• Artykuł The impact of Internet on marketing activity in R&D departments in Poland / Katarzyna Szopik-Depczyńska, Katarzyna Cheba. // Procedia Computer Science. 2021, Vol. 192, s.5030-5038 DOI: 10.1016/j.procs.2021.09.281 2021
• Rozdział Study of young adults' preferences in passenger rail transport services as a basis for marketing activities / Grazyna Rosa, Izabela Ostrowska, Agnieszka Tomaszewicz. - // W: Sustainable economic development and advancing education excellence in the era of global pandemic : proceedings of the 36th International Business Information Management Association Conference (IBIMA), 4-5 November 2020, Granada, Spain / editor Khalid S. Soliman.. - King of Prussia : International Business Information Management Association, 2020 2020
• Rozdział Swot analysis for the marketing strategy of tourist destinations on the example of the City of Międzyzdroje : case study / Ireneusz Miciuła, Karolina Rogowska, Paweł Stępień. - // W: Education excellence and innovation management : a 2025 Vision to sustain economic development during global challenges : Proceedings of the 35th International Business Information Management Association Conference (IBIMA) 1-2 April 2020 Seville, Spain / editor Khalid S.Soliman.. - King of Prussia : International Business Information Management Association, 2020 2020
• Rozdział The use of social media among service companies from Szczecin / Kostrzewska Martyna. - // W: Humanitarian Corpus : collection of scientific articles on contemporary problems of philosophy, cultural studies, psychology, pedagogy and history. Issue 35, vol. 1 / [comp. by Wiktor Możgin, S. S. Rusakov - Vinnytsia : TVORY, 2020 2020
• Książka Communication, relations, management. No. 2 / ed. by Sandra Misiak-Kwit, Małgorzata Wiścicka-Fernando ; [aut.: Damien Demanghon, Ania Gawrońska, Viktoriia Litvinova, Marcos González Feijóo, Vlada Ivanova, Manjula Samarakoon]. - Szczecin : Wydawnictwo Hogben, 2019 2019
• Artykuł Communication with clients using electronic mail : analysis of the expectations of various market segments / Izabela Ostrowska. // European Journal of Service Management. 2018, 27/2 no. 3, s.315-321 DOI: 10.18276/ejsm.2018.27/2-38 2018
• Artykuł Impact of internet advertising on children and youth and assessment of its social effects / Izabela Ostrowska. // European Journal of Service Management. 2018, vol. 28/1 no. 4, s.239-245 2018
• Artykuł Live streaming and its reception among the recipients / Urszula Chrąchol-Barczyk. // European Journal of Service Management. 2018, vol. 26 2, s.29-35 DOI: 10.18276/ejsm.2018.26-04 2018
• Artykuł Marketing logistics management in e-retail : the essence and selected practical aspects / Joanna Drobiazgiewicz. // European Journal of Service Management. 2018, vol. 27/2 nr 3, s.149-155 DOI: 10.18276/ejsm.2018.27/2-18 2018
• Artykuł Multi-Level Marketing. Features and controversy / Justyna Kaźmierczak, Artur Łabuz. // Annals of Marketing Management & Economics : international journal. 2018, , s.25-34 DOI: 10.22630/AMME.2018.4.1.2 2018
• Artykuł The effect of influencers on building relationships with the group of recipients / Urszula Chrąchol-Barczyk. // European Journal of Service Management. 2018, vol. 27/1 no. 3, s.23-30 DOI: 10.18276/ejsm.2018.27/1-03 2018
• Artykuł The influence of changes in the contemporary business environment on companies’ mission and goals : the example of selected European countries / Edyta Rudawska, Zhanna Belyaeva. // International Journal of Sales, Retailing & Marketing. 2018, Vol.7 nr 2, s.63-72 2018
• Artykuł The scope of application of marketing innovations and marketing of innovation in service enterprises of SME sector / Monika Spychalska-Wojtkiewicz. // European Journal of Service Management. 2018, vol. 27/1 no. 3, s.293-297 DOI: 10.18276/ejsm.2018.27/1-37 2018
• Artykuł Universities promotional actions as a way to level the effects of demographic decline / Izabela Ostrowska. // European Journal of Service Management. 2018, vol. 27/1 no. 3, s.189-196 DOI: 10.18276/ejsm.2018.27/1-23 2018
• Artykuł Dimension of marketing innovations and marketing of innovation in enterprises / Monika Spychalska-Wojtkiewicz. // Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu. 2017, nr 1 (47), s.51-58 DOI: 10.18276/miz.2017.47-05 2017
• Artykuł Generational segmentation in selected European countries : analysis of secondary data / Krzysztof Błoński. // International Conference on Marketing and Business Development. 2017, vol. 1 no. 1, s.192-200 2017
• Rozdział Innovations of travel agencies in tourism services for seniors / Agnieszka Sawińska. - // W: 4th International Scientific Conference ToSEE - Tourism in Southern and Eastern Europe 2017 : conference proceedings. Tourism and Creative Industries: Trends and Challenges / editors in chief Suzana Marković, Dora Smolčić.. - Opatija : University of Rijeka Faculty of Tourism and Hospitality Management, 2017 DOI: 10.20867/tosee.04.28 2017
• Artykuł The use of consumer voice in the process of service innovation creation / Anna Szwajlik, Leszek Gracz. // European Journal of Service Management. 2017, Vol. 21 1, s.59-66 DOI: 10.18276/ejsm.2017.21-08 2017
• Rozdział Business model of culture and creative industries incubator in creating social innovation / Monika Tomczyk, Monika Spychalska-Wojtkiewicz. - // W: The role of cultural institutions and events in the marketing of cities and regions / edited by Tomasz Domański.. - Łódź : Łódź University Press, 2016 2016
• Artykuł Creative consumer values in the process of developing product innovation / Anna Szwajlik. // Annals of Marketing Management & Economics : international journal. 2016, vol 2 no. 2, s.121-131 2016
• Artykuł Marketing analysis of social media : definition considerations / Barbara Mróz-Gorgoń, Kamila Peszko. // European Journal of Service Management. 2016, nr 20, s.33-40 DOI: 10.18276/ejsm.2016.20-04 2016
• Rozdział Marketing approach toward the process of product innovation development / Anna Szwajlik. - // W: Modern conditions of development : economics and management / editors: Joanna Rosak-Szyrocka, Aneta Sokół. - Celje : University of Maribor, 2016 2016
• Artykuł Mass customization in the process of customer relationship creation / Edyta Rudawska, Ewa Frąckiewicz. // International Journal of Sales, Retailing & Marketing. 2015, Vol. 4 no. 2, s.35-45 2015
• Artykuł Building patient : provider relationships in medical services in Poland / Iga Rudawska. // Wirstschaftswissenschaftliche Diskussionspapiere. 2013, Nr 1, s.67-71 2013
• Rozdział Socially responsible marketing in creating value for customers / Edyta Rudawska. - // W: Challenges for the Trade of Central and Southeast Europe / [ed. S. Renko, B. Knezevic]. - Bingley : Emerald Group Publishing Limited, 2013 2013

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