| 5.6 |
100 |
1 |
3 |
100,00 |
1,0000 |
100,0000 |
Art. |
Do negative emotions in social advertising really work? : confrontation of classic vs. EEG reaction toward advertising that promotes safe driving / Anna Borawska, Tomasz Oleksy, Dominika Maison. // PLOS ONE. 2020, vol. 15 iss. 5 DOI: 10.1371/journal.pone.0233036 |
| 5.6 |
100 |
1 |
4 |
100,00 |
1,0000 |
100,0000 |
Art. |
The effectiveness of computer games in social campaigns : a case study / Mariusz Borawski, Anna Borawska, Konrad Biercewicz, Jarosław Duda. // European Research Studies Journal. 2020, vol. 23 iss. 3, s.598-612 DOI: 10.35808/ersj/1657 |
| 5.6 |
70 |
1 |
1 |
70,00 |
1,0000 |
70,0000 |
Art., konferencja z listy |
Mining neuroscience data for social campaign evaluation / Anna Borawska. // Procedia Computer Science. 2018, vol. 126, s.1758-1770 DOI: 10.1016/j.procs.2018.08.101 |
| 5.6 |
100 |
2 |
2 |
100,00 |
0,5000 |
50,0000 |
Art. |
Incorporating neuroscience data into agent-based simulation models of buyer behavior / Anna Borawska, Małgorzata Łatuszyńska. // European Research Studies Journal. 2020, vol. 23 iss. 4, s.1197-1212 DOI: 10.35808/ersj/1738 |
| 5.6 |
70 |
2 |
2 |
70,00 |
0,5000 |
35,0000 |
Art., konferencja z listy |
The use of neurophysiological measures in studying social advertising effectiveness / Anna Borawska, Małgorzata Łatuszyńska. // Procedia Computer Science. 2020, Vol. 176, s.2487-2496 |
| 5.6 |
70 |
2 |
2 |
70,00 |
0,5000 |
35,0000 |
Art., konferencja z listy |
Agent-based modeling of social campaign message adoption : problem of parameter's value determination / Anna Borawska, Małgorzata Łatuszyńska. // Procedia Computer Science. 2021, Vol. 192, s.2460-2470 DOI: 10.1016/j.procs.2021.09.015 |
| 5.6 |
70 |
2 |
2 |
70,00 |
0,5000 |
35,0000 |
Art., konferencja z listy |
The use of a computer game in a social campaign to improve road safety / Mariusz Borawski, Anna Borawska. // Procedia Computer Science. 2021, Vol. 192, s.3777-3786 DOI: 10.1016/j.procs.2021.09.152 |
| 5.6 |
70 |
2 |
3 |
57,16 |
0,4082 |
28,5775 |
Art., konferencja z listy |
The concept of virtual reality system to study the media message effectiveness of social campaigns / Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska. // Procedia Computer Science. 2018, vol. 126, s.1616-1626 DOI: 10.1016/j.procs.2018.08.135 |
| 5.6 |
100 |
4 |
4 |
100,00 |
0,2500 |
25,0000 |
Art. |
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages / Anna Borawska, Konrad Biercewicz, Mariusz Borawski, Jarosław Duda. // European Research Studies Journal. 2021, vol. 24 iss. 2B, s.515-537 DOI: 10.35808/ersj/2249 |
| 5.6 |
70 |
3 |
3 |
70,00 |
0,3333 |
23,3333 |
Art., konferencja z listy |
Best practices of neurophysiological data collection for media message evaluation in social campaigns / Anna Borawska, Jarosław Duda, Konrad Biercewicz. // Procedia Computer Science. 2021, Vol. 192, s.4017-4026 DOI: 10.1016/j.procs.2021.09.176 |
| 5.6 |
70 |
2 |
5 |
44,28 |
0,3162 |
22,1375 |
Art., konferencja z listy |
On the effectiveness of using virtual reality games in social marketing / Anna Borawska, Mariusz Borawski, Konrad Biercewicz, Małgorzata Łatuszyńska, Jarosław Duda. // Procedia Computer Science. 2020, Vol. 176, s.3047-3056 |
| 5.6 |
20 |
1 |
1 |
20,00 |
1,0000 |
20,0000 |
aut. roz. |
Application of behavioral economics insights to increase effectiveness of public awareness campaigns / Anna Borawska. - // W: Experimental and quantitative methods in contemporary economics : computational methods in experimental economics (CMEE) 2018 Conference / edited by Kesra Nermend, Małgorzata Łatuszyńska. - Cham : Springer International Publishing, 2020 DOI: 10.1007/978-3-030-30251-1 DOI: 10.1007/978-3-030-30251-1_5 |
| 5.6 |
20 |
1 |
1 |
20,00 |
1,0000 |
20,0000 |
aut. roz. |
The effective management of social campaigns : planning and assessing the media message / Anna Borawska. - // W: Eurasian Business and Economics Perspectives : proceedings of the 31st Eurasia Business and Economics Society Conference / editors Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir.. - Cham : Springer, 2021 DOI: 10.1007/978-3-030-71869-5 DOI: 10.1007/978-3-030-71869-5_18 |
| 5.6 |
20 |
1 |
2 |
14,14 |
0,7071 |
14,1420 |
aut. roz. |
Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision-Making Process / Anna Borawska, Akeel Aksakaa. - // W: Neuroeconomic and behavioral aspects of decision making : proceedings of the 2016 Computational Methods in Experimental Economics (CMEE) Conference / ed. by Kesra Nermend, Małgorzata Łatuszyńska. - Cham : Springer International Publishing, 2017 DOI: 10.1007/978-3-319-62938-4 DOI: 10.1007/978-3-319-62938-4_17 |
| 5.6 |
20 |
1 |
2 |
14,14 |
0,7071 |
14,1420 |
aut. roz. |
Impact of negative emotions on social campaigns effectiveness : measuring dilemmas / Anna Borawska, Dominika Maison. - // W: Problems, methods and tools in experimental and behavioral economics : Computational Methods in Experimental Economics (CMEE) 2017 Conference / Kesra Nermend, Małgorzata Łatuszyńska editors ; [Ewa Mazur-Wierzbicka, Teresa Kiziukiewicz, Elżbieta Jaworska, Katarzyna Włodarczyk, Mariusz Doszyń, H. Kowgier, Iwona Foryś, Radosław Gaca, Jarosław Duda, Mateusz Piwowarski, Anna Borawska, Dominika Maison, Mariusz Borawski, Beata Bieszk-Stolorz, Krzysztof Dmytrów, Fatimah Furaiji, Iga Rudawska, Katarzyna Krot, Patrizia Cherubino, Giulia Cartocci, Enrica Modici, Dario Rossi, Marco Mancini, Arianna Trettle, Fabio Babiloni, Michał Nowakowski, Beata Filipiak, Marek Dylewski, Sebastian Majewski, Barbara Kryk, Paweł Baran, Iwona Markowicz, Monika Czerwonka, Aleksandra Staniszewska, Krzysztof Kompa, Rafał Nagaj, Brigita Žuromskaite]. - Cham : Springer International Publishing, 2018 DOI: 10.1007/978-3-319-99187-0 DOI: 10.1007/978-3-319-99187-0_9 |
| 5.6 |
11 |
1 |
1 |
11,00 |
1,0000 |
11,0000 |
Art. |
Cognitive Neuroscience Tools in Economic Experiments Investigating the Decision Making Process / Anna Borawska. // Folia Oeconomica Stetinensia. 2017 , vol. 17 iss. 1, s.159-169 DOI: 10.1515/foli-2017-0013 |
| 5.6 |
20 |
2 |
2 |
20,00 |
0,5000 |
10,0000 |
aut. roz. |
Budowa agentowego modelu symulacyjnego z użyciem technik neuronauki poznawczej / Anna Borawska, Małgorzata Łatuszyńska. - // W: Transformacja cyfrowa organizacji i społeczeństw / redakcja naukowa Ewa Ziemba, Anna Karmańska ; [autorzy Janusz Zawiła-Niedźwiecki, Agnieszka Kamińska, Marcin Kotarba, Janusz Stańczak, Andrzej Zajkowski, Janusz Wielki, Magdalena Jurczyk-Bunkowska, Dariusz Madera, Alina Kozarkiewicz, Tomasz Swałdek, Anna Borawska, Małgorzata Łatuszyńska, Łukasz Dragun, Kinga Krupcała, Dariusz Grabara, Magdalena Głębocka, Patryk Morawiec, Andrzej Pestkowski, Marcin Zalewski, Agnieszka Kucharska, Katarzyna Rostek, Dorota Walentek, Piotr Czerwonka, Anna Nowacka, Ryszard Hall, Urszula Świerczyńska-Kaczor, Witold Chmielarz, Marek Zborowski, Alicja Fandrejewska, Mesut Atasever, Anna Kaczorowska, Jolanta Słoniec, Piotr Nieradka].. - Katowice : Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach, 2021 |
| 5.6 |
20 |
1 |
2 |
10,00 |
0,5000 |
10,0000 |
Art. |
Zastosowania koncepcji ekonomii behawioralnej w celu zwiększenia skuteczności kampanii społecznych / Danuta Miłaszewicz, Anna Borawska. // Ekonomia XXI Wieku. 2021, nr 1(24), s.128-140 DOI: 10.15611/e21.2021.08 |
| 5.6 |
15 |
1 |
2 |
7,50 |
0,5000 |
7,5000 |
aut. roz., punkty zwiększone za konferencję WoS |
Effective message against child labor : selection process of the emblem for a social campaign / Mariusz Borawski, Anna Borawska. - // W: Proceedings of the 5th International Scientific Conference on Modern Economics : 14-16 May 2018, University of Vigo, Vigo, Spain / Norbert Grűnwald, Małgorzata Zakrzewska (Editors). - Wismar : Robert Schmidt Institut, 2018 |
| 5.6 |
20 |
2 |
3 |
13,33 |
0,3334 |
6,6670 |
aut. roz., konferencja z listy |
Techniques of Cognitive Neuroscience in the Assessment and Measurement of Environmental Public Service Announcements Effectiveness / Anna Borawska, Mariusz Borawski, Mateusz Piwowarski. - // W: Proceedings the 23rd World Multi-Conference on Systemics, Cybernetics and Informatics July 6-9, 2019 -Orlando, Florida, USA. Volume 1 / Edited by Nagib Callaos, Bruce Peoples, Belkis Sánchez, Michael Savoie.. - Winter Garden : International Institue of Informatics of Systemics, 2019 |
| 5.6 |
8 |
2 |
4 |
4,00 |
0,2500 |
2,0000 |
Art. |
Emotion recognition based on EEG signals during watching video clips / Kesra Nermend, Akeel Al-Sakaa, Anna Borawska, Piotr Niemcewicz. // Studies & Proceedings of Polish Association for Knowledge Management. 2017, T. 86, s.40-52 |
| 5.6 |
5 |
3 |
7 |
2,14 |
0,1429 |
0,7143 |
Art. |
Cognitive neuroscience techniques in determining the right time of advertising / Akeel A. Alsakaa, Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska, Mateusz Piwowarski, Fabio Babiloni, Kesra Nermend. // IOP Conference Series : Materials Science and Engineering. 2019, vol. 671 DOI: 10.1088/1757-899X/671/1/012033 |
| Brak oświadczenia dla deklarowanej dyscypliny |
The Role of Public Awareness Campaigns in Sustainable Development / Anna Borawska. // Economic and Environmental Studies. 2017, vol.17 no 4, s.865-877 DOI: 10.25167/ees.2017.44.14 |
| Nie spełnia wymogów: Autorstwo oceniane na poziomie rozdziałów |
Problems, methods and tools in experimental and behavioral economics : Computational Methods in Experimental Economics (CMEE) 2017 Conference / Kesra Nermend, Małgorzata Łatuszyńska editors ; [Ewa Mazur-Wierzbicka, Teresa Kiziukiewicz, Elżbieta Jaworska, Katarzyna Włodarczyk, Mariusz Doszyń, H. Kowgier, Iwona Foryś, Radosław Gaca, Jarosław Duda, Mateusz Piwowarski, Anna Borawska, Dominika Maison, Mariusz Borawski, Beata Bieszk-Stolorz, Krzysztof Dmytrów, Fatimah Furaiji, Iga Rudawska, Katarzyna Krot, Patrizia Cherubino, Giulia Cartocci, Enrica Modici, Dario Rossi, Marco Mancini, Arianna Trettle, Fabio Babiloni, Michał Nowakowski, Beata Filipiak, Marek Dylewski, Sebastian Majewski, Barbara Kryk, Paweł Baran, Iwona Markowicz, Monika Czerwonka, Aleksandra Staniszewska, Krzysztof Kompa, Rafał Nagaj, Brigita Žuromskaite]. - Cham : Springer International Publishing, 2018 DOI: 10.1007/978-3-319-99187-0 |