Wszystkie publikacje z cechą "OpenAccess"

  1. Beko - strategia tureckiej marki na polskim rynku / Joanna Hernik, Agnieszka Smalec. // Handel Wewnętrzny. 2018, iss. 4(375) t. 2, s.17-28 (WorkId 22303)
  2. Big data as a tool helpful in communication management / Agnieszka Smalec. // Procedia Computer Science. 2021, Vol. 192, s.5156-5165 DOI: 10.1016/j.procs.2021.09.293 (WorkId 28639)
  3. City placement and set jetting as unconventional marketing communication tools for local governments / Agnieszka Smalec. // Journal of Corporate Responsibility and Leadership. 2019, vol. 1 no. 1, s.165-171 (WorkId 24182)
  4. Film Tourism in the Promotion of a Touristic Area / Agnieszka Sawińska, Agnieszka Smalec. // European Research Studies Journal. 2023, , s.513-522 DOI: 10.35808/ersj/3302 (WorkId 35025)
  5. Gry miejskie oraz questing jako formy komunikacji i kreowania wizerunku regionu / Agnieszka Smalec. // Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu. 2015, nr 40, s.193-206 DOI: 10.18276/pzfm.2015.40-16 (WorkId 13165)
  6. Kampanie reklamowe w wybranych krajach : studium przypadku Toyoty = Advertising campaigns in selected countries : case study of Toyota / Agnieszka Smalec, Joanna Hernik. // Marketing i Rynek. 2017, nr 9, s.357-364 (WorkId 18290)
  7. Social media as an important form of local government offices communication / Agnieszka Smalec. // The Macrotheme Review : a multidisciplinary journal of global macro trends. 2016, vol. 5 iss. 1, s.151-161 (WorkId 12649)
  8. System identyfikacji wizualnej jako element komunikacji marketingowej na przykładzie Szczecina / Agnieszka Smalec. // Marketing i Rynek. 2014, r. 21 nr 8, s.682-687 (WorkId 11915)
  9. Wykorzystanie mediów społecznościowych przez samorządy lokalne w procesie komunikacji społecznej / Agnieszka Smalec, Leszek Gracz. // Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu. 2015, nr 414, s.180-191 DOI: 10.15611/pn.2015.414.14 (WorkId 12806)
  10. Zastosowanie metody „tajemniczy klient” do badań jakości obsługi w jednostkach samorządu terytorialnego / Agnieszka Smalec. // Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu. 2014, nr 337, s.239-248 DOI: 10.15611/pn.2014.337.23 (WorkId 11918)
  11. Cooperation between local government and nongovernmental organizations as a platform for the development of social dialogue / Agnieszka Smalec, Agata Niemczyk, Renata Seweryn. - // W: Economic and Social Development : 38th International Scientific Conference on Economic and Social Development : book of proceedings / editors Khalid Hammes, Mustapha Machrafi, Ante Samodol.. - Varazdin ; Koprivnica ; Warsaw ; Rabat : Varazdin Development and Entrepreneurship Agency ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2019 (WorkId 22209)
  12. Gender as a determinant of tourism activity of the inhabitants of European countries / Renata Seweryn, Agata Niemczyk, Agnieszka Smalec. - // W: Economic and Social Development : 38th International Scientific Conference on Economic and Social Development : book of proceedings / editors Khalid Hammes, Mustapha Machrafi, Ante Samodol.. - Varazdin ; Koprivnica ; Warsaw ; Rabat : Varazdin Development and Entrepreneurship Agency ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2019 (WorkId 22205)
  13. Information as an element of social communication process in the local government : the perspective of sustainable development / Beata Sadowska, Agnieszka Smalec. - // W: Economic and Social Development : 34th International Scientific Conference on Economic and Social Development - XVIII International Social Congress (ISC-2018) : book of proceedings / editors Aleksander Maloletko, Natasa Rupcic, Zoltan Baracskai.. - Varazdin ; Moscow : Varazdin Development and Entrepreneurship Agency ; Russian State Social University ; Warsaw : Faculty of Management University of Warsaw ; Croatia : University North, Koprivnica, Croatia ; Rabat : Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, Morocco, 2018 (WorkId 19723)
  14. Internet as a tool for local government communication with the local community : selected aspects / Agnieszka Smalec. - // W: Hradec Economic Days : double-blind peer-reviewed proceedings of the International Scientific Conference Hradec Economic Days 2019, February 5-6, 2019 Hradec Králové, Czech Republic. Part 2 / editors: Pavel Jedlička, Petra Marešová, Ivan Soukal ; University of Hradec Králové. Faculty of Informatics and Management.. - Hradec Králové : University of Hradec Králové, 2019 (WorkId 22539)
  15. Local goverment offices communication with respect to residents of new concept of management / Agnieszka Smalec. - // W: Managing Intellectual Capital and Innovation for Sustainable and Inclusive Society / ed. V.Dermol, A.Trunk, G.Dakovic, M.Smrkojj.. - Bangkok, Celje Lublin : ToKnowPress, 2015 (WorkId 4906)
  16. Local government activities relating to local entrepreneurship by tourism entities in the Pomeranian Voivodeship / Marzena Wanagos, Agnieszka Smalec, Krzysztof Małachowski. - // W: XX. mezinárodní kolokvium o regionálních vědách, Kurdějov 14.-16. 6. 2017 : Sborník příspěvků / ed. by Viktorie Klímová, Vladimír Žítek.. - Brno : Masarykova univerzita, 2017 DOI: 10.5817/CZ.MUNI.P210-8587-2017-91 (WorkId 18276)
  17. Management of human capital in local government units : selected aspects / Agnieszka Smalec. - // W: International Conference Hradec Economic Days 2014 : Economic Development and Management of Regions Hradec Králové, 4th-5th February 2014 : peer-reviewed conference proceedings. Vol. 5 / edited by Pavel Jedlička.. - Hradec Kralove : Gaudeamus University of Hradec Kralove, 2014 (WorkId 4860)
  18. Market monitoring and its importance in the development of tourism on a local scale / Marzena Wanagos, Agnieszka Smalec, Tomasz Studzieniecki. - // W: 21st International Colloquium on Regional Sciences. Conference Proceedings. - Publisher: Masarykova univerzita, Brno - Brno, 2018 DOI: 10.5817/CZ.MUNI.P210-8970-2018-69 (WorkId 22342)
  19. Marketing communication channels used by local governments vs. tourists` expectations / Joanna Hernik, Agnieszka Smalec. - // W: The international conference in economics and administration : ICEA-FAA 2013, Bucharest, June 7-8th, 2013 / ed. Elena Druica.. - Bucharest : University of Bucharest. The Faculty of Business and Administration, 2013 (WorkId 4862)
  20. Participatory budgeting as a form of community involvement in the territorial government bodies management / Agnieszka Smalec. - // W: Economic and Social Development : 32nd International Scientific Conference on Economic and Social Development : book of proceedings / editors Anatolij V. Kovrov, Oleg A. Popov, Anita Ceh Casni.. - Varazdin ; Odessa ; Warsaw ; Koprivnica ; Rabat : Varazdin Development and Entrepreneurship Agency ; Odessa State Academy of Civil Engineering and Architecture ; Faculty of Management University of Warsaw ; University North ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2018 (WorkId 22197)
  21. Public consultations in the light of co-management in local government / Agnieszka Smalec, Marzena Wanagos. - // W: Economic and Social Development : 36th International Scientific Conference on Economic and Social Development - "Building Resilient Society" : book of proceedings / ed. Rozana Veselica, Gordana Dukic, Khalid Hammes ; Varazdin Development and Entrepreneurship Agency ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat.. - Zagreb, 2018 (WorkId 22198)
  22. Trade shows and exhibitions as a form of promotion of regional, local and traditional product / Agnieszka Smalec. - // W: Marketing and sustainable consumption ; Rural development and entrepreneurship ; Home economics / ed. by Mazure G.. - Jelgava : Latvia Univ. Agriculture, 2014 (WorkId 11919)
  23. Z generation in the international tourism market / Agata Niemczyk, Renata Seweryn, Agnieszka Smalec. - // W: Economic and Social Development : 38th International Scientific Conference on Economic and Social Development : book of proceedings / editors Khalid Hammes, Mustapha Machrafi, Ante Samodol.. - Varazdin ; Koprivnica ; Warsaw ; Rabat : Varazdin Development and Entrepreneurship Agency ; University North ; Faculty of Management University of Warsaw ; Faculty of Law, Economics and Social Sciences Sale - Mohammed V University in Rabat, 2019 (WorkId 22207)
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