Wszystkie publikacje typu "Rozdział"

  1. A choice of socially responsible instuments : SME study in 6 / Zhanna Belyaeva, Yana Lopatkova, Nadezhda Kislyak, Edyta Rudawska. - // W: Global and national business theories and practice : bridging the past with the future : 10th Annual Conference of the EuroMed Academy of Business, September 13-15 2017 Rome, Italy / eds. Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos. - [S.l.], 2017 (WorkId 16708)
  2. Charakterystyka zachowań klientów serwisów zakupów grupowych w Polsce / Edyta Rudawska, Kristina Petljak. - // W: Marketing w 25-leciu gospodarki rynkowej w Polsce / red. A. Czubała,P. Hadrian, J.W. Wiktor. - Warszawa : PWE, 2014 (WorkId 2366)
  3. From sustainable market orientation to sustainability marketing / Edyta Rudawska. - // W: The sustainable marketing concept in European SMEs. Insights from the food & drink industry / Edited by Edyta Rudawska. - Bingley : Emerald Publishing Limited, 2018 (WorkId 20821)
  4. Herd behaviour in online auctions : a case study / Jacek Cypryjański, Edyta Rudawska, Aleksandra Grzesiuk. - // W: Proceedings of the 10th European Conference on Information Systems Management 8-9 September 2016 / ed. by. P.Silva, A.Guerreiro, R.Quaresma. - Reading : Published by Academic Conferences and Publishing International Limited, 2016 (WorkId 7964)
  5. Introduction / Edyta Rudawska. - // W: The sustainable marketing concept in European SMEs. Insights from the food & drink industry / Edited by Edyta Rudawska. - Bingley : Emerald Publishing Limited, 2018 (WorkId 20816)
  6. Methodological aspects of the research on sustainability marketing in SMEs / Edyta Rudawska. - // W: The sustainable marketing concept in European SMEs. Insights from the food & drink industry / Edited by Edyta Rudawska. - Bingley : Emerald Publishing Limited, 2018 (WorkId 20824)
  7. Postawy konsumentów wobec marketingu mobilnego : analiza komparatywna rynku polskiego i wietnamskiego / Ngoc Thi Hong Nguyen, Edyta Rudawska. - // W: Konsument i rynek: badania marketingowe, strategie i działania marketingowe : Księga jubileuszowa z okazji 50-lecia pracy twórczej prof. zw. dr. hab. Krystyny Mazurek-Łopacińskiej / pod redakcją Magdaleny Sobocińskiej. - Wrocław : Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, 2023 DOI: 10.15611/2023.65.7.13 (WorkId 36078)
  8. Ryzyko relacji z klientami / Edyta Rudawska. - // W: Ryzyko w zarządzaniu strategicznym. Aspekty podmiotowe i przedmiotowe / [Red. nauk. E. Urbanowska-Sojkin, P. Bartkowiak]. - Poznań : Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2013 (WorkId 1520)
  9. Socially responsible marketing in creating value for customers / Edyta Rudawska. - // W: Challenges for the Trade of Central and Southeast Europe / [ed. S. Renko, B. Knezevic]. - Bingley : Emerald Group Publishing Limited, 2013 (WorkId 1518)
  10. Sources of value for luxury second-hand and vintage fashion customers in Poland : from the perspective of its demographic characteristics / Edyta Rudawska, Magdalena Grębosz-Krawczyk, Daniella Ryding. - // W: Vintage luxury fashion : exploring the rise of the secondhand clothing trade / Daniella Ryding, Claudia E. Henninger, Marta Blazquez Cano, editors.. - Cham, Switzerland : Palgrave Macmillan, 2018 (WorkId 20972)
  11. Stakeholders in the implementation of a sustainable marketing strategy : a comparative analysis of Polish and Sri Lankan markets / Edyta Rudawska. - // W: Stakeholder engagement and sustainability / ed. by S. M. Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos, Antonino Galati.. - New York : Routledge, 2020 (WorkId 24156)
  12. Summary / Edyta Rudawska. - // W: The sustainable marketing concept in European SMEs. Insights from the food & drink industry / Edited by Edyta Rudawska. - Bingley : Emerald Publishing Limited, 2018 (WorkId 20827)
  13. The behaviour of inexperienced buyers in buy-it-now online auctions / Jacek Cypryjański, Aleksandra Grzesiuk, Edyta Rudawska. - // W: Selected issues in experimental economics : proceedings of the 2015 Computational Methods in Experimental Economics (CMEE) Conference / ed. by Kesra Nermend, Małgorzata Łatuszyńska. - Cham : Springer International Publishing, 2016 DOI: 10.1007/978-3-319-28419-4_19 (WorkId 4756)
  14. The place of sustainability marketin g activities among the objectives of SMEs / Edyta Rudawska, Sandra Renko. - // W: The sustainable marketing concept in European SMEs. Insights from the food & drink industry / Edited by Edyta Rudawska. - Bingley : Emerald Publishing Limited, 2018 (WorkId 20820)
  15. The scope of application for sustainability marketing tools in markets with different levels of socio-economic development / Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando. - // W: The sustainable marketing concept in European SMEs. Insights from the food & drink industry / Edited by Edyta Rudawska. - Bingley : Emerald Publishing Limited, 2018 (WorkId 20825)
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