Publikacje z roku 2020

  1. Do negative emotions in social advertising really work? : confrontation of classic vs. EEG reaction toward advertising that promotes safe driving / Anna Borawska, Tomasz Oleksy, Dominika Maison. // PLOS ONE. 2020, vol. 15 iss. 5 DOI: 10.1371/journal.pone.0233036 (WorkId 24263)
  2. Incorporating neuroscience data into agent-based simulation models of buyer behavior / Anna Borawska, Małgorzata Łatuszyńska. // European Research Studies Journal. 2020, vol. 23 iss. 4, s.1197-1212 DOI: 10.35808/ersj/1738 (WorkId 25570)
  3. On the effectiveness of using virtual reality games in social marketing / Anna Borawska, Mariusz Borawski, Konrad Biercewicz, Małgorzata Łatuszyńska, Jarosław Duda. // Procedia Computer Science. 2020, Vol. 176, s.3047-3056 (WorkId 25159)
  4. The effectiveness of computer games in social campaigns : a case study / Mariusz Borawski, Anna Borawska, Konrad Biercewicz, Jarosław Duda. // European Research Studies Journal. 2020, vol. 23 iss. 3, s.598-612 DOI: 10.35808/ersj/1657 (WorkId 24615)
  5. The use of neurophysiological measures in studying social advertising effectiveness / Anna Borawska, Małgorzata Łatuszyńska. // Procedia Computer Science. 2020, Vol. 176, s.2487-2496 (WorkId 25158)
  6. Application of behavioral economics insights to increase effectiveness of public awareness campaigns / Anna Borawska. - // W: Experimental and quantitative methods in contemporary economics : computational methods in experimental economics (CMEE) 2018 Conference / edited by Kesra Nermend, Małgorzata Łatuszyńska. - Cham : Springer International Publishing, 2020 DOI: 10.1007/978-3-030-30251-1 DOI: 10.1007/978-3-030-30251-1_5 (WorkId 23940)
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