Wszystkie publikacje z cechą "Oryginalny artykuł naukowy"

  1. Agent-based modeling of social campaign message adoption : problem of parameter's value determination / Anna Borawska, Małgorzata Łatuszyńska. // Procedia Computer Science. 2021, Vol. 192, s.2460-2470 DOI: 10.1016/j.procs.2021.09.015 (WorkId 28020)
  2. Best practices of neurophysiological data collection for media message evaluation in social campaigns / Anna Borawska, Jarosław Duda, Konrad Biercewicz. // Procedia Computer Science. 2021, Vol. 192, s.4017-4026 DOI: 10.1016/j.procs.2021.09.176 (WorkId 28008)
  3. Cognitive neuroscience techniques in determining the right time of advertising / Akeel A. Alsakaa, Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska, Mateusz Piwowarski, Fabio Babiloni, Kesra Nermend. // IOP Conference Series : Materials Science and Engineering. 2019, vol. 671 DOI: 10.1088/1757-899X/671/1/012033 (WorkId 24176)
  4. Determing the degree of player engagement in a computer game with elements of a social campaign using cognitive neuroscience techniques / Konrad Biercewicz, Mariusz Borawski, Anna Borawska, Jarosław Duda. // Applied Computer Science. 2022, , s.28-52 DOI: 10.35784/acs-2022-27 (WorkId 33123)
  5. Do negative emotions in social advertising really work? : confrontation of classic vs. EEG reaction toward advertising that promotes safe driving / Anna Borawska, Tomasz Oleksy, Dominika Maison. // PLOS ONE. 2020, vol. 15 iss. 5 DOI: 10.1371/journal.pone.0233036 (WorkId 24263)
  6. Effective electroencephalogram based epileptic seizure detection using support vector machine and statistical moment’s features / Akeel Abdulkareem Al-Sakaa, Mohsin Hasan Hussein, Zaid Hasan Nasralla, Hazim Alsaqaa, Kesra Nermend, Anna Borawska. // International Journal of Electrical and Computer Engineering. 2022, vol. 12 no. 5, s.5204-5213 DOI: 10.11591/ijece.v12i5.pp5204-5213 (WorkId 32558)
  7. Effectiveness of electricity-saving communication campaigns : neurophysiological approach / Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska. // Energies. 2022, vol. 15 iss. 4, s.1-19 DOI: 10.3390/en15041263 (WorkId 30511)
  8. Emotion recognition based on EEG signals during watching video clips / Kesra Nermend, Akeel Al-Sakaa, Anna Borawska, Piotr Niemcewicz. // Studies & Proceedings of Polish Association for Knowledge Management. 2017, T. 86, s.40-52 (WorkId 18269)
  9. Experimental studies of advertising message effectiveness in virtual reality / Anna Borawska, Małgorzata Łatuszyńska, Mariusz Borawski. // Human Technology. 2023, , s.352-369 DOI: 10.14254/1795-6889.2023.19-3.3 (WorkId 35451)
  10. Incorporating neuroscience data into agent-based simulation models of buyer behavior / Anna Borawska, Małgorzata Łatuszyńska. // European Research Studies Journal. 2020, vol. 23 iss. 4, s.1197-1212 DOI: 10.35808/ersj/1738 (WorkId 25570)
  11. On the effectiveness of using virtual reality games in social marketing / Anna Borawska, Mariusz Borawski, Konrad Biercewicz, Małgorzata Łatuszyńska, Jarosław Duda. // Procedia Computer Science. 2020, Vol. 176, s.3047-3056 (WorkId 25159)
  12. Social campaigns for protecting natural resources : the case of Poland / Małgorzata Łatuszyńska, Anna Borawska. // European Research Studies Journal. 2022, vol. 25 zeszyt 1, s.43-63 DOI: 10.35808/ersj/2828 (WorkId 30451)
  13. Techniki neuronauki poznawczej w systemach wspomagania decyzji / Anna Borawska. // Zeszyty Naukowe. Studia Informatica / Uniwersytet Szczeciński. 2016, nr 1 (39), s.15-24 DOI: 10.18276/si.2016.39-02 (WorkId 13877)
  14. The concept of virtual reality system to study the media message effectiveness of social campaigns / Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska. // Procedia Computer Science. 2018, vol. 126, s.1616-1626 DOI: 10.1016/j.procs.2018.08.135 (WorkId 19162)
  15. The effectiveness of computer games in social campaigns : a case study / Mariusz Borawski, Anna Borawska, Konrad Biercewicz, Jarosław Duda. // European Research Studies Journal. 2020, vol. 23 iss. 3, s.598-612 DOI: 10.35808/ersj/1657 (WorkId 24615)
  16. The impact of advertisements placement in the computer game on the effectiveness of social campaign messages / Anna Borawska, Konrad Biercewicz, Mariusz Borawski, Jarosław Duda. // European Research Studies Journal. 2021, vol. 24 iss. 2B, s.515-537 DOI: 10.35808/ersj/2249 (WorkId 27388)
  17. The use of a computer game in a social campaign to improve road safety / Mariusz Borawski, Anna Borawska. // Procedia Computer Science. 2021, Vol. 192, s.3777-3786 DOI: 10.1016/j.procs.2021.09.152 (WorkId 28044)
  18. The use of neurophysiological measures in studying social advertising effectiveness / Anna Borawska, Małgorzata Łatuszyńska. // Procedia Computer Science. 2020, Vol. 176, s.2487-2496 (WorkId 25158)
  19. VR educational game in public awareness campaign preventing the spread of COVID-19 : a pilot study / Konrad Biercewicz, Anna Borawska, Mariusz Borawski, Jarosław Duda. // Procedia Computer Science. 2023, , s.2057-2066 DOI: 10.1016/j.procs.2023.10.196 (WorkId 35166)
  20. Wspomaganie decyzji menedżerskich z wykorzystaniem technik neuronauki poznawczej / Akeel Alsaaka, Mariusz Borawski, Anna Łatuszyńska, Małgorzata Łatuszyńska, Kesra Nermend. // Studia Ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach. 2015, nr 243, s.11-24 (WorkId 11842)
  21. Zastosowania koncepcji ekonomii behawioralnej w celu zwiększenia skuteczności kampanii społecznych / Danuta Miłaszewicz, Anna Borawska. // Ekonomia XXI Wieku. 2021, nr 1(24), s.128-140 DOI: 10.15611/e21.2021.08 (WorkId 31815)
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