social campaign
Słowo kluczowe
- Słowo
- social campaign
- Język
- Angielski (English)
- Publikacji
- 9
Publikacje
- Artykuł Social campaigns for protecting natural resources : the case of Poland / Małgorzata Łatuszyńska, Anna Borawska. // European Research Studies Journal. 2022, vol. 25 zeszyt 1, s.43-63 DOI: 10.35808/ersj/2828 2022
- Rozdział The effective management of social campaigns : planning and assessing the media message / Anna Borawska. - // W: Eurasian Business and Economics Perspectives : proceedings of the 31st Eurasia Business and Economics Society Conference / editors Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir.. - Cham : Springer, 2021 DOI: 10.1007/978-3-030-71869-5 DOI: 10.1007/978-3-030-71869-5_18 2021
- Artykuł The use of a computer game in a social campaign to improve road safety / Mariusz Borawski, Anna Borawska. // Procedia Computer Science. 2021, Vol. 192, s.3777-3786 DOI: 10.1016/j.procs.2021.09.152 2021
- Artykuł The effectiveness of computer games in social campaigns : a case study / Mariusz Borawski, Anna Borawska, Konrad Biercewicz, Jarosław Duda. // European Research Studies Journal. 2020, vol. 23 iss. 3, s.598-612 DOI: 10.35808/ersj/1657 2020
- Artykuł The use of neurophysiological measures in studying social advertising effectiveness / Anna Borawska, Małgorzata Łatuszyńska. // Procedia Computer Science. 2020, Vol. 176, s.2487-2496 2020
- Rozdział Effective message against child labor : selection process of the emblem for a social campaign / Mariusz Borawski, Anna Borawska. - // W: Proceedings of the 5th International Scientific Conference on Modern Economics : 14-16 May 2018, University of Vigo, Vigo, Spain / Norbert Grűnwald, Małgorzata Zakrzewska (Editors). - Wismar : Robert Schmidt Institut, 2018 2018
- Artykuł Mining neuroscience data for social campaign evaluation / Anna Borawska. // Procedia Computer Science. 2018, vol. 126, s.1758-1770 DOI: 10.1016/j.procs.2018.08.101 2018
- Artykuł The concept of virtual reality system to study the media message effectiveness of social campaigns / Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska. // Procedia Computer Science. 2018, vol. 126, s.1616-1626 DOI: 10.1016/j.procs.2018.08.135 2018
- Rozdział Cognitive neuroscience techniques in examining the effectiveness of social advertisements / Mateusz Piwowarski. - // W: Neuroeconomic and behavioral aspects of decision making : proceedings of the 2016 Computational Methods in Experimental Economics (CMEE) Conference / ed. by Kesra Nermend, Małgorzata Łatuszyńska. - Cham : Springer International Publishing, 2017 DOI: 10.1007/978-3-319-62938-4 DOI: 10.1007/978-3-319-62938-4_22 2017
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