Publikacje z roku 2018

  1. Characteristic and typology of crowd motivators to crowsourcing platform contribution / Anna Szwajlik. // European Journal of Service Management. 2018, vol. 27/2 no. 3, s.445-451 DOI: 10.18276/ejsm.2018.27/2-54 (WorkId 22474)
  2. Crowdsourcing as a challenge for advertising agencies in the creative service market / Anna Szwajlik. // European Journal of Service Management. 2018, vol. 26 2, s.257-263 DOI: 10.18276/ejsm.2018.26-32 (WorkId 19001)
  3. Developing activities in social media and their functions illustrated with an example of companies from the ICT sector / Kamila Słupińska, Anna Szwajlik. // Journal of Emerging Trends in Marketing and Management. 2018, vol. 1 no. 1, s.69-78 (WorkId 19967)
  4. Jakościowe metody badawcze w procesie rozwoju innowacji produktowej a możliwości wykorzystania mediów społecznościowych / Kamila Słupińska (Peszko), Anna Szwajlik. // Studia Oeconomica Posnaniensia. 2018, vol. 6 no. 5, s.90-103 DOI: 10.18559/SOEP.2018.5.7 (WorkId 19287)
  5. Selected areas and methods of applying the concept of working consumer at a company / Anna Szwajlik. // European Journal of Service Management. 2018, vol. 25 1, s.311-317 DOI: 10.18276/ejsm.2018.25-38 (WorkId 19654)
  6. The use of social media in employer branding in the light of the research on the ICT sector enterprises / Anna Szwajlik. // European Journal of Service Management. 2018, vol. 28/2 no. 4, s.493-498 DOI: 10.18276/ejsm.2018.28/2-59 (WorkId 22270)
  7. Value of crowdsourcing in the development process of product innovations / Anna Szwajlik. // Scientific Journal of the Military University of Land Forces. 2018, vol. 50 no. 4 (190), s.171-183 DOI: 10.5604/01.3001.0013.0732 (WorkId 22854)
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