Publikacje ze słowem kluczowym "marketing"

  1. Creative consumer values in the process of developing product innovation / Anna Szwajlik. // Annals of Marketing Management & Economics : international journal. 2016, vol 2 no. 2, s.121-131 (WorkId 13444)
  2. The use of consumer voice in the process of service innovation creation / Anna Szwajlik, Leszek Gracz. // European Journal of Service Management. 2017, Vol. 21 1, s.59-66 DOI: 10.18276/ejsm.2017.21-08 (WorkId 14649)
  3. Marketing approach toward the process of product innovation development / Anna Szwajlik. - // W: Modern conditions of development : economics and management / editors: Joanna Rosak-Szyrocka, Aneta Sokół. - Celje : University of Maribor, 2016 (WorkId 7234)
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