Publikacje ze słowem kluczowym "Marketing Strategy"

  1. Socio-ecological innovations in marketing strategy : a comparative analysis of companies operating in Western European countries and Central-Eastern European countries / Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando. // Economics and Business Review. 2018, Vol. 4 (18) nr 3, s.51-69 DOI: 10.18559/ebr.2018.3.5 (WorkId 20950)
  2. Stakeholders in the implementation of a sustainable marketing strategy : a comparative analysis of Polish and Sri Lankan markets / Edyta Rudawska. - // W: Stakeholder engagement and sustainability / ed. by S. M. Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos, Antonino Galati.. - New York : Routledge, 2020 (WorkId 24156)
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