Publikacje ze słowem kluczowym "marketing communication"

  1. Big data as a tool helpful in communication management / Agnieszka Smalec. // Procedia Computer Science. 2021, Vol. 192, s.5156-5165 DOI: 10.1016/j.procs.2021.09.293 (WorkId 28639)
  2. City placement and set jetting as unconventional marketing communication tools for local governments / Agnieszka Smalec. // Journal of Corporate Responsibility and Leadership. 2019, vol. 1 no. 1, s.165-171 (WorkId 24182)
  3. Marketing communication of fashion events vs. consumer expectations / Agnieszka Smalec, Barbara Mróz-Gorgoń. // Economics and Culture. 2015, vol. 12, s.73-85 (WorkId 12642)
  4. Big data in managing marketing communication / Agnieszka Smalec. - // W: The future of management : industry 4.0 and digitalization / scientific editors Piotr Buła, Bogdan Nogalski.. - Kraków : Jagiellonian University Press, 2020 (WorkId 26083)
  5. Marketing communication channels used by local governments vs. tourists` expectations / Joanna Hernik, Agnieszka Smalec. - // W: The international conference in economics and administration : ICEA-FAA 2013, Bucharest, June 7-8th, 2013 / ed. Elena Druica.. - Bucharest : University of Bucharest. The Faculty of Business and Administration, 2013 (WorkId 4862)
  6. Regional tourism product and its marketing communication / Agnieszka Smalec. - // W: Challengers for contemporary management / editor Natalia V. Trifonova, Janusz Teczke, Piotr Buła.. - Cracow : Cracow University of Economics, International Management Foundation, 2016 (WorkId 14629)
w formacie BibTex w formacie RIS w formacie XLSX (wersja podstawowa) w formacie XLSX (wersja rozszerzona)