Publikacje ze słowem kluczowym "reklama społeczna"

  1. Do negative emotions in social advertising really work? : confrontation of classic vs. EEG reaction toward advertising that promotes safe driving / Anna Borawska, Tomasz Oleksy, Dominika Maison. // PLOS ONE. 2020, vol. 15 iss. 5 DOI: 10.1371/journal.pone.0233036 (WorkId 24263)
  2. Techniques of Cognitive Neuroscience in the Assessment and Measurement of Environmental Public Service Announcements Effectiveness / Anna Borawska, Mariusz Borawski, Mateusz Piwowarski. - // W: Proceedings the 23rd World Multi-Conference on Systemics, Cybernetics and Informatics July 6-9, 2019 -Orlando, Florida, USA. Volume 1 / Edited by Nagib Callaos, Bruce Peoples, Belkis Sánchez, Michael Savoie.. - Winter Garden : International Institue of Informatics of Systemics, 2019 (WorkId 22522)
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