marketing communication
Słowo kluczowe
- Słowo
- marketing communication
- Język
- Angielski (English)
- Publikacji
- 10
Publikacje
- Artykuł Big data as a tool helpful in communication management / Agnieszka Smalec. // Procedia Computer Science. 2021, Vol. 192, s.5156-5165 DOI: 10.1016/j.procs.2021.09.293 2021
- Rozdział Big data in managing marketing communication / Agnieszka Smalec. - // W: The future of management : industry 4.0 and digitalization / scientific editors Piotr Buła, Bogdan Nogalski.. - Kraków : Jagiellonian University Press, 2020 2020
- Rozdział Neurosciene techniques in studying advertisements effectiveness : an experimental investigation / Agata Wawrzyniak, Barbara Wąsikowska. - // W: Sustainable economic development and advancing education excellence in the era of global pandemic : proceedings of the 36th International Business Information Management Association Conference (IBIMA), 4-5 November 2020, Granada, Spain / editor Khalid S. Soliman.. - King of Prussia : International Business Information Management Association, 2020 2020
- Artykuł City placement and set jetting as unconventional marketing communication tools for local governments / Agnieszka Smalec. // Journal of Corporate Responsibility and Leadership. 2019, vol. 1 no. 1, s.165-171 2019
- Artykuł Social media in the marketing communication of Polish banks / Agnieszka Budziewicz-Guźlecka, Mariusz Woźniakowski. // European Journal of Service Management. 2018, vol. 25 1, s.23-29 DOI: 10.18276/ejsm.2018.25-03 2018
- Rozdział Regional tourism product and its marketing communication / Agnieszka Smalec. - // W: Challengers for contemporary management / editor Natalia V. Trifonova, Janusz Teczke, Piotr Buła.. - Cracow : Cracow University of Economics, International Management Foundation, 2016 2016
- Artykuł Marketing communication of fashion events vs. consumer expectations / Agnieszka Smalec, Barbara Mróz-Gorgoń. // Economics and Culture. 2015, vol. 12, s.73-85 2015
- Artykuł Multiscreening as a way of reaching a consumer : idea and possibilities / Kamila Peszko. // Jagiellonian Journal of Management. 2015, t. 1 nr 4, s.339-351 DOI: 10.4467/2450114XJJM.15.023.4832 2015
- Rozdział The role of mobile devices in marketing communication with adolescent people : tha result from pilot study in Poland / Ewa Frąckiewicz, Aleksandra Grzesiuk. - // W: Book of abstracts : 12th International Circle Conference for Consumer Behaviour and Retailing Research, 8th-10th April, 2015 / organised by Universytet Szczeciński.. - Szczecin : Uniwersytet Szczeciński, 2015 2015
- Rozdział Marketing communication channels used by local governments vs. tourists` expectations / Joanna Hernik, Agnieszka Smalec. - // W: The international conference in economics and administration : ICEA-FAA 2013, Bucharest, June 7-8th, 2013 / ed. Elena Druica.. - Bucharest : University of Bucharest. The Faculty of Business and Administration, 2013 2013
Lista słów kluczowych