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Publikacje
- Rozdział The role of marketing in SME performance in foreign markets : are we forgetting the role of sales ? / Nataša Kobal, Maciej Czaplewski. - // W: Re-inventing or re-vitalising? challenges for post-pandemic era : MIC 2022 - Management International Conference : proceedings of the joint international conference organised by University of Primorska, Slovenia, Juraj Dobrila University of Pula, Faculty of Economics and Tourism "Dr. Mijo Mirkovic", Croatia : Ljubljana, Slovenia, 9-11 June 2022 / edited by Suzana Laporšek, Suzana Sedmak, Anita Trnavčević.. - Koper : University of Primorska Press, 2022 DOI: 10.26493/978-961-293-086-8 2022
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