Advergaming
Słowo kluczowe
- Słowo
- Advergaming
- Język
- Angielski (English)
- Publikacji
- 2
Publikacje
- Artykuł Determing the degree of player engagement in a computer game with elements of a social campaign using cognitive neuroscience techniques / Konrad Biercewicz, Mariusz Borawski, Anna Borawska, Jarosław Duda. // Applied Computer Science. 2022, , s.28-52 DOI: 10.35784/acs-2022-27 2022
- Rozdział Creating Relationships Based on Emotional Bonds With Generation Y in Virtual Environment : a Mediating Role of Gender / Magdalena Kowalska. - // W: Handbook of Research on Contemporary Consumerism / by Hans Ruediger Kaufmann (Author, Editor), Mohammad Fateh Ali Khan Panni (Editor).. - Hershey : IGI Global, 2019 DOI: 10.4018/978-1-5225-8270-0.ch010 2019