sustainable marketing mix
Słowo kluczowe
- Słowo
- sustainable marketing mix
- Język
- Angielski (English)
- Publikacji
- 3
Publikacje
- Artykuł Conceptualization of Sustainable Marketing Tools among SME Managers in Selected Countries in Poland and Sri Lanka / Magdalena Kowalska. // Sustainability. 2022, vol. 14 iss. 10, s.1-17 DOI: 10.3390/su14106172 2022
- Artykuł SME managers’ perceptions of sustainable marketing mix in different socioeconomic conditions : a comparative analysis of Sri Lanka and Poland / Magdalena Kowalska. // Sustainability. 2020, vol. 12 iss. 24 DOI: 10.3390/su122410659 2020
- Rozdział The scope of application for sustainability marketing tools in markets with different levels of socio-economic development / Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando. - // W: The sustainable marketing concept in European SMEs. Insights from the food & drink industry / Edited by Edyta Rudawska. - Bingley : Emerald Publishing Limited, 2018 2018