marketing research
Słowo kluczowe
- Słowo
- marketing research
- Język
- Angielski (English)
- Publikacji
- 4
Publikacje
- Artykuł Academic research on marketing in Central and Eastern Europe : a comparative analysis of scholarly papers published in Polish versus international journals / Malgorzata Karpinska-Krakowiak, Edyta Rudawska, Barbara Mróz-Gorgoń, Łukasz Skowron. // European Research Studies Journal. 2021, vol. 24 special issue 2, s.198-209 DOI: 10.35808/ersj/2218 2021
- Artykuł The use of consumer voice in the process of service innovation creation / Anna Szwajlik, Leszek Gracz. // European Journal of Service Management. 2017, Vol. 21 1, s.59-66 DOI: 10.18276/ejsm.2017.21-08 2017
- Rozdział The study of advertising content with application of EEG / Agata Wawrzyniak, Barbara Wąsikowska. - // W: Selected issues in experimental economics : proceedings of the 2015 Computational Methods in Experimental Economics (CMEE) Conference / ed. by Kesra Nermend, Małgorzata Łatuszyńska. - Cham : Springer International Publishing, 2016 DOI: 10.1007/978-3-319-28419-4_21 2016
- Artykuł Comparison between the traditional approaches to study consumer behaviour and Multi Agent Based Simulation (MABS) / Fatimah Furaiji, Małgorzata Łatuszyńska. // Journal of Al-Quadisiyah for Computer Science and Mathematics. 2013, vol. 5 no. 1, s.1-16 2013
Lista słów kluczowych