The creative industries are recognized as one of the most perspective sectors of the economy
with high potential to both contribute to local and regional prosperity and employment generation.
Globally, the cultural and creative industries (CCIs, or culture and creative sector) became a large part
of the economy in the first decade of the 21st century. They made a 3% contribution to the global economy. They generate US $2250 billion and create 29.5 million jobs worldwide. In parallel to economic
benefits, the cultural and creative sectors also deliver benefits to people. They foster sustainable
urban development, creativity, and culture. Furthermore, they support the implementation of the
2030 Agenda. Creativity and culture also have significant intangible value. They promote social
inclusion and encourage dialogue and understanding between people. Culture is both a driver and
an enabler of sustainable human development. It empowers people to take responsibility for their
own development and boosts innovation and creativity, which can drive inclusive and sustainable
development. The presence of CCI in a particular area is an important factor of competitiveness,
image, and economic development. This paper presents the results of a study on the determinants of
the development of creative industries in the Baltic Sea Region. The summary of the main results
of the study focuses on the economic importance, innovation in creative enterprises, and the needs
of organizations to grow. It shows that creative industries, which are characterized by rather small
entities and elastic work organizations, acquire new ideas and approaches primarily through the
mobility of independent employees. Since creative industries make a decisive contribution to the
competitiveness of the national innovation system and enhance sustainable growth at the same
time, it concludes with implications and challenges for regional innovation policies to improve the
framework conditions for creative industries. This article presents the conclusions of research that
was conducted in four countries of the Baltic Sea Region (Germany, Sweden, Lithuania, and Poland).
The research was conducted by using a Computer Assisted Web Interview (CAWI) survey. A total
of 682 correctly completed questionnaires were obtained. The results were subjected to statistical
inference, in which the technique of detecting hidden interdependencies between the examined
phenomena using the V-Cramer method was also applied. The main aim of this article is to verify
the state of the creative industry in the Baltic Sea Region. And the research hypothesis is that the
organizations of creative sectors are doing well in turbulent circumstances, and, by doing so, they
continually enhance the realization of sustainability goals.