The importance of the relation between knowledge sources frequency use and the level of customer knowledge utilisation in the ICT sector new product development process

Rozdział - publikacja recenzowana


Tytuł
The importance of the relation between knowledge sources frequency use and the level of customer knowledge utilisation in the ICT sector new product development process
Odpowiedzialność
Anna Szwajlik
Twórcy
  • Szwajlik Anna ( Autor ) 5.6
    Afiliacja, Pracownik naukowy :
    Instytut Zarządzania
Punktacja publikacji
Osoba Dysc. Pc k m P U Pu Opis
0000-0002-8972-2020 5.6 70 1 1 70,00 1,0000 70,0000 aut. roz., konferencja z listy
Gł. język publikacji
Angielski (English)
Data publikacji
2021
Objętość
8 (stron).
Szacowana objętość
0,5 (arkuszy wydawniczych)
Adres URL
https://ibima.org/accepted-paper/the-importance-of-the-relation-between-knowledge-sources-frequency-use-and-the-level-of-customer-knowledge-utilisation-in-the-ict-sector-new-product-development-process/
Uwaga ogólna
Publikacja z : 37th International Business Information Management Association Conference (IBIMA), 30-31 May 2021, Cordoba, Spain.
Finansowanie
Cechy publikacji
  • Publikacja konferencyjna

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  • Publikacja konferencyjna
Dane konferencji
Dane konferencji dokumentu źródłowego
Słowa kluczowe
Dokument źródłowy
Innovation management and information technology impact on global economy in the era of pandemic : proceedings of the 37th International Business Information Management Association Conference (IBIMA), 30-31 May 2021, Cordoba, Spain / editor Khalid S. Soliman.. - King of Prussia : International Business Information Management Association, 2021
Strony: 113-120
Seria: Proceedings of the ... International Business Information Management Association Conference 2767-9640 ;
Pobierz opis jako:
BibTeX, RIS
Data zgłoszenia do bazy Publi
2021-10-04
PBN
Wyświetl
WorkId
28035

Abstrakt

en

The aim of this article is to discuss the relationship between knowledge sources and the level of knowledge about customers declared by ICT industry managers organization. In the last decade, external sources of knowledge that provide valuable, up-to-date information, have gained importance. This enables enterprises to, inter alia, use existing customer's resources to develop new products. For the purposes of achieving the set objective, quantitative research was carried out using the CAWI and CATI survey method on a sample of 400 enterprises from the ICT sector. The research subject was to determine the relationship between frequency of usage and diversity of sources with the level of the declared knowledge "about, for and from the customer" and "co-created with the customer" in the surveyed organizations. The research results showed that there is a positive correlation between the frequency of using various sources and the level of knowledge of the surveyed managers. Enterprises from the ICT industry implement new IT projects tailored to the individual needs of customers. Companies should acquire and share with customers knowledge from various sources in order to obtain the optimal level of customer knowledge in the organization.

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