Purpose: This article aims to show whether there are other mechanisms for dealing with customer complaints than those proposed by the platforms. Who is responsible for the content on the platforms? The aim of this article is to show that there are no rules other than private international law that allow customers to enforce their rights. Design/Methodology/Approach: The authors use a literature review methodology consisting of a bibliographic analysis and an analysis of legal acts. The scientific argument concerns the study of the legal regulations' weaknesses based on a case study in the form of cases negotiated in international fora. The main objective of this research method was to identify the circumstances of legislative failure. Findings: These regulatory findings could pave the way for emerging research on the role of digitalization for sharing practices. Practical implications: The practical implications of this article are enormous. First, it should be noted that law has not always kept pace with economical solutions, and in this case, there is no opportunity for clear legal rules that allow customers to safely conduct transactions outside of the self-regulation of these online platforms. Originality/Value: There has not yet been an examination of the law in practice - i.e., a discussion of regulatory options for international digital platforms.