After the financial crisis in 2007 started, many of the new innovative companies didn’t have the access to the capital. The chance for them was crowdfunding. Nowadays, facing the coronavirus pandemic, this innovative method of financing becomes a mainstay in development of video games as well. The video game market has developed rapidly over the last over a dozen years, but not all of the creators have the possibility for the traditional funding. This article presents the results of research aimed at examining the availability and use of crowdfunding - the innovative source of financing of projects on the video games market. The research methods used in the article are an observational method and a method of individual cases as well as the rational reasoning on the basis of achieved results.