Purpose: The main aim of this empirical research is to distinguish the characteristics of innovative and non-innovative organisations. Design/Methodology/Approach: The occurrence of innovative and non-innovative enterprises was verified on the basis of stochastic independence test x. In order to illustrate the use of decision trees, the database was analysed using the Enterprise Miner module in SAS. For this purpose, it is sufficient to create an appropriate process diagram. Findings: As a result of the study, it was observed that more than half of the non-innovative enterprises that performed their business functions also abroad were included in the section - transport and that most of the non-innovative enterprises performed basic business functions mainly inside their company. The innovative activity is calculated from the Central Statistical Office showing that only 42% of enterprises showed innovative activity (26.1% of industrial enterprises and 21% of service enterprises) in the period 2016-2018. Most of the non-innovative companies performed basic business functions mainly inside their company. Practical Implications: The results can be used to improve innovation in specific sectors. Research can contribute to finding where the innovation gap is. We show where there is a great opportunity for innovation and highlight non-innovative places (organisations). Originality/Value: This study is an original study that brings a creative perspective on innovation and non-innovation to cover the research gap in the literature concerning Poland.