Implementation and measurement of socially responsible activities in enterprises of the SME sector based on the example of the company Meliński Minuth
Rozdział - publikacja recenzowana
Abstrakt
en
The purpose of this paper is to present and assess the possibilities of measuring results of socially responsible activities undertaken by companies. In the theoretical part, the paper is based on a critical analysis of literature in terms of corporate social responsibility (CSR) and its measurement. The practical, “case study” part, is based on the example of a company from the small and medium-sized enterprises sector where CSR has been implemented under a project co-financed by the Polish Agency for Enterprise Development in 3 areas: (1) relations with employees (including occupational health and safety), (2) environmental protection, (3) social engagement for local communities. The presented example focuses on discussing measurable outcomes of the actions taken in the aforementioned areas within the CSR. Reference was made to, i.a., data obtained from reports published by the Company, as well as from information acquired directly from the Company’s management. The example in question was presented as the so-called good practice providing guidelines to show i.a. managers or researchers that it is legitimate to look at CSR both in practice and in scientific research from a quantitative perspective, including the achievement of measurable benefits from implementing CSR in companies.