The academic nature of the city and its market potential on the example of Szczecin / Karina Tessar. - Karina Natalia Tessar (Innovation management and sustainable economic development in the era of global pandemic : proceedings of the 38th International Business Information Management Association Conference (IBIMA), 23-24 November 2021, Seville, Spain, 2021)
Keywords: academic community; market potential; Szczecin; Territorial Marketing; tourism and recreation