advertising
Słowo kluczowe
- Słowo
- advertising
- Język
- Angielski (English)
- Publikacji
- 5
Publikacje
- Artykuł Application of the emotion index in the study of the impact of television advertising on the recipient / Piotr Niemcewicz. // Metody Ilościowe w Badaniach Ekonomicznych. 2023, , s.162-171 DOI: 10.22630/MIBE.2023.24.3.12 2023
- Rozdział Celebrity endorsement in advertising in the context of consumer protection law / Weronika Woźna-Burdziak. - // W: Sustainable economic development and advancing education excellence in the era of global pandemic : proceedings of the 36th International Business Information Management Association Conference (IBIMA), 4-5 November 2020, Granada, Spain / editor Khalid S. Soliman.. - King of Prussia : International Business Information Management Association, 2020 2020
- Artykuł Cognitive neuroscience techniques in determining the right time of advertising / Akeel A. Alsakaa, Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska, Mateusz Piwowarski, Fabio Babiloni, Kesra Nermend. // IOP Conference Series : Materials Science and Engineering. 2019, vol. 671 DOI: 10.1088/1757-899X/671/1/012033 2019
- Artykuł Impact of internet advertising on children and youth and assessment of its social effects / Izabela Ostrowska. // European Journal of Service Management. 2018, vol. 28/1 no. 4, s.239-245 2018
- Artykuł Visual image in outdoor advertising as a way of reaching a potential customer / Kamila Peszko. // Modern Management Review, MMR. 2016, vol. 23 nr 1, s.97-109 DOI: 10.7862/rz.2016.mmr.7 2016
Lista słów kluczowych