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Publikacje

• Rozdział Logo in city image management / Agnieszka Smalec. - // W: Innovation management and sustainable economic development in the era of global pandemic : proceedings of the 38th International Business Information Management Association Conference (IBIMA), 23-24 November 2021, Seville, Spain / editor Khalid S. Soliman.. - King of Prussia : International Business Information Management Association, 2022 2022
• Artykuł Communicating socially responsible actions by means of social media in the process of building the image of an organization, as seen in the case of start-ups from the cosmetics industry / Ewa Mazur-Wierzbicka. // Procedia Computer Science. 2021, Vol. 192, s.4279-4289 DOI: 10.1016/j.procs.2021.09.204 2021
• Rozdział Corporate Social Responsibility as an element of the process of bank’s image creation / Ewa Mazur-Wierzbicka. - // W: The Challenge of Diversity / Scientific editor Sandra Misiak-Kwit, Natia Gorgadze. - Tbilisi : Publishing Saimedo, 2018 2018
• Artykuł Shaping a positive image of a hotel facility : corporate social responsibility approach / Marta Sidorkiewicz. // European Journal of Service Management. 2018, vol. 27/1 no. 3, s.263-268 DOI: 10.18276/ejsm.2018.27/1-33 2018
• Rozdział Shaping the image of a hotel facility in the context of sustainable development / Katarzyna Orfin-Tomaszewska, Marta Sidorkiewicz. - // W: Conference Proceedings : VII International Scientific Conference Determinants of Regional Development, Piła, Poland, 12-13 april 2018 / Faculty of Applied Social Sciences. Stanislaw Staszic University of Applied Sciences in Piła, Poland.. - Piła : Państwowa Wyższa Szkoła Zawodowa im. Stanisława Staszica, 2018 DOI: 10.14595/CP/01/017 2018
• Rozdział Legal aspects of the use and protection of the image on websites / Sandra Malinowska. - // W: ICT in educational design : processes, materials, resources. Vol. 10 / scientific editor Eunika Baron-Polańczyk.. - Zielona Góra : Oficyna Wydawnicza Uniwersytetu Zielonogórskiego, 2016 2016
• Artykuł Visual image in outdoor advertising as a way of reaching a potential customer / Kamila Peszko. // Modern Management Review, MMR. 2016, vol. 23 nr 1, s.97-109 DOI: 10.7862/rz.2016.mmr.7 2016
• Książka Windows and souls : contrary imaginations in film / Andrew Tomlinson. - Szczecin : volumina.pl Daniel Krzanowski, 2016 2016
• Artykuł The factors creating internet shops’ imagein the opinion of “young adults" / Leszek Gracz. // Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu. 2015, nr 37, s.109-120 2015
• Artykuł Customization of offer based on client profile as an element of image building as shown on selected entities operating in Kołobrzeg / Agnieszka Sawińska, Marta Bordun. // Tourism Role in the Regional Economy. 2014, vol. 5, s.100-111 2014
• Rozdział Shaping the image of selected tourist destinations in Poland / Katarzyna Orfin. - // W: Otgovoren turiz"m 2020 : sbornik s dokladi ot meždunarodna naučna konferenciă. Tom II - Varna : Izdatelstvo "Nauka i ikonomika" Ikonomičeski Universitet, 2013 2013

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