segmentation
Słowo kluczowe
- Słowo
- segmentation
- Język
- Angielski (English)
- Publikacji
- 2
Publikacje
- Rozdział Customer segmentation and creating service offer by hospitality facilities / Marta Sidorkiewicz. - // W: Contemporary socio-economic issues and problems : management - processes / editors Aneta Sokół, Irena Figurska, Karolina Drela. - Brarislava : Kartprint, 2016 2016
- Artykuł Customization of offer based on client profile as an element of image building as shown on selected entities operating in Kołobrzeg / Agnieszka Sawińska, Marta Bordun. // Tourism Role in the Regional Economy. 2014, vol. 5, s.100-111 2014